Audience
Interest/Custom Audience Performance
Insight
The biggest blackbox in Facebook marketing is understanding performance at each audience level - interest, behavior. This limits insights and further growth
Solution & Benefits
Our solution leverages advanced analytics and AI and provides performance metrics for every interest, custom audience separately, enabling you to scale your
New Opportunity Identification
Insight
Demand and search patterns change more frequently, than marketers currently analyze them, leaving opportunities on the table
Solution & Benefits
Identify new trends pertaining to your category and products periodically to seize additional opportunities
Audience Scalar
Insight
After media saturation, scale comes mainly from identifying and targeting new audiences. However, there is no way of understanding audiences behavior, relationship with existing audience deeper on Facebook
Solution & Benefits
Solution:
Audience Scalar helps you understand audiences much better for scale
Benefits:
- Identify new audiences for scale
- Structure the campaigns effectively based on size of the audience and affinity
Audience Penetration
Insight
Marketers leverage conversions, app install goals in their Facebook campaigns. But little do they realize that Facebook algorithms don’t reach more than 30% of the audience segments on certain objectives, leaving revenue on the table.
Solution & Benefits
Discover missed opportunities by understanding audience size and reach at a granular adset level.
Audience and Placement analysis
Insight
Most marketing analysts assume that they know their data fully - age, demo, geo, placements that are working for each product . With our Audience and placement analysis tool, your assumption will be tested
Solution & Benefits
Insights on all dimensional performance in one graphical views
Budget Management & Analytics
Growth Bidder
Insight
Optimize your budgets and bids based on business metrics (profit, net revenue), audience (returning, LTV) data, not just revenue
Solution & Benefits
Budget & Bid optimization based on down funnel metrics for max business impact
Contextalytics
Insight
Paid media performance is often influenced by overall business events - promos, inventory, website changes and merchandising and others. Contextalytics ingests business context, along with overall business data to unearth events that impact paid media performance, thereby enabling teams to plan media more effectively to generate better outcomes.
Solution & Benefits
Gain performance by leveraging business events and adapting media strategy
Measure impact of top of funnel channels / other marketing activities on core performance channels
Daily monitoring for all business metrics (outside paid media) to prevent business leakage
