Audience

Insight

The biggest blackbox in Facebook marketing is understanding performance at each audience level - interest, behavior. This limits insights and further growth

Solution & Benefits

Our solution leverages advanced analytics and AI and provides performance metrics for every interest, custom audience separately, enabling you to scale your

Insight

Demand and search patterns change more frequently, than marketers currently analyze them, leaving opportunities on the table

Solution & Benefits

Identify new trends pertaining to your category and products periodically to seize additional opportunities

Insight

After media saturation, scale comes mainly from identifying and targeting new audiences. However, there is no way of understanding audiences behavior, relationship with existing audience deeper on Facebook

Solution & Benefits

Solution:

Audience Scalar helps you understand audiences much better for scale

Benefits: 

  • Identify new audiences for scale 
  • Structure the campaigns effectively based on size of the audience and affinity

Insight

Marketers leverage conversions, app install goals in their Facebook campaigns. But little do they realize that Facebook algorithms don’t reach more than 30% of the audience segments on certain objectives, leaving revenue on the table.

Solution & Benefits

Discover missed opportunities by understanding audience size and reach at a granular adset level.

Insight

Most marketing analysts assume that they know their data fully - age, demo, geo, placements that are working for each product . With our Audience and placement analysis tool, your assumption will be tested

Solution & Benefits

Insights on all dimensional performance in one graphical views

Creative

Insight

Creatives impact 40-70% of campaign performance (Study: Facebook, Nielson, Google). Even basic experience experiments Changing CTA (Sign up vs Learn More) , landing page test (landing page vs home page vs product page) - have been known to drive great performance improvements. What if we could experiment 50 variations of every product to improve performance? Ad Infinity enables us with just that

Solution & Benefits

Improve ROI by generating infinite ad variations of every product through Ad Infinity, and deploying them on ad platforms for best experience and performance

Insight

Get a visual performance snapshot based on the metrics you want to measure to understand which image and creative performance of all the creatives.

Solution & Benefits

Creative analytics suite to understand which creatives and messages are working best.

Creative

Insight

Creatives impact 40-70% of campaign performance (Study: Facebook, Nielson, Google). Even basic experience experiments Changing CTA (Sign up vs Learn More) , landing page test (landing page vs home page vs product page) - have been known to drive great performance improvements. What if we could experiment 50 variations of every product to improve performance? Ad Infinity enables us with just that

Solution & Benefits

Improve ROI by generating infinite ad variations of every product through Ad Infinity, and deploying them on ad platforms for best experience and performance

Insight

Get a visual performance snapshot based on the metrics you want to measure to understand which image and creative performance of all the creatives.

Solution & Benefits

Creative analytics suite to understand which creatives and messages are working best.

Budget Management & Analytics

Insight

Optimize your budgets and bids based on business metrics (profit, net revenue), audience (returning, LTV) data, not just revenue 

Solution & Benefits

Budget & Bid optimization based on down funnel metrics for max business impact

Insight

Paid media performance is often influenced by overall business events - promos, inventory, website changes and merchandising and others. Contextalytics ingests business context, along with overall business data to unearth events that impact paid media performance, thereby enabling teams to plan media more effectively to generate better outcomes. 

Solution & Benefits

Gain performance by leveraging business events and adapting media strategy

Measure impact of top of funnel channels / other marketing activities on core performance channels

Daily monitoring for all business metrics (outside paid media) to prevent business leakage